The most recent attack on GenX media personalities Jackie O and Kyle Sandilands makes one thing perfectly clear: The Baby Boomers are still calling the shots.
Despite anyone's opinion on whether the stunt was bad, whether Sandilands is an idiot or whether a parent should put their kid in that situation in the first place, the bottom line is that the Oldies have put their conservative foot down for the second time in this year's Australian media circus.
The Board of Directors of 2Day FM's parent, Austereo contains at least 10 "super-experienced" Baby Boomers, between 45 and 65 years of age, and the remaining directors, I dare say are on the fringe.
No doubt their advertisers, likely with similar demographics, have had a similar reaction to bad press, threatening to withdraw much needed advertising revenue if the show was not axed.
Ten Holdings, the parent company of Channel 10's Australian Idol is not as heavily laden with Oldies, but considering the "family show" is viewed by thousands of Tweens and their parents (and funded by the same Oldie advertisers as the 2Day show), did Channel 10 really have a choice?
Channel 9 bowed to similar Boomer pressure in May, when Oldie Tracy Grimshaw attacked co-worker GenX'er Matthew Johns for an incident some seven years before. Johns was subsequently sacked from his sports role with Channel 9, while Grimshaw's A Current Affair ratings soared.
No longer content to control most of the money in the free world, Boomers have decided they now want to use that money to parent. They clog the top tiers of corporations, refusing to retire, and continuing to draw massive salaries and golden parachutes. They hold on tightly to their 80's Gordon Gecko greed tactics, refusing even to give their own children the right to excel and think for themselves.
No wonder GenX'ers like Sandilands and Johns never stood a chance.
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